BEQ '05

i was watching the fifth regional finals of Brand Equity Quiz on television, the biggest such event in India Inc., held at Hotel Hyatt Regency Calcutta.... conducted by ING Vyshya and managed by '360 degrees', BE every year has been a show in itself. this would be their fifth edition of BEQ, if my memory doesn't deceive me:-)

thirty nine teams vied for the top slot from calcutta this time.. and the fierce battle was won by 'the team invincible' Eveready, comprising Mrs. Jayashree Mohanka and Mr. Sreedhar... gosh! i was amazed by the wonderful show put up by the duo.. the lady is a real stud, a phenomenon to watch out for in the national finals.. quiz master Derek O’Brien had a whale of a time in his home ground... i shoud not miss the question which pushed the Eveready team ahead by a whisker and into the mega finals... they answered 'Tommy Hilfiger' when asked who holds the designation of Principal Designer with 'Tommy Hilfiger', the up-market apparel brand!! that saw them to the national finals to be held in April.. i am really looking forward to the show to see Mrs. Mohanka back in action..

for those who are uninitiated into the wonderful world of quizzing:

DEREK O’BRIEN began his career as a journalist but soon shifted to advertising. A decade ago, he quit his job as creative director at Ogilvy & Mather to launch his own company Big Ideas. He is the host of the country’s longest-running corporate quiz show, the Brand Equity Quiz, and the longest-running knowledge game show on Indian television, The Bournvita quiz Contest. Recently, he launched his dream project, KQ School Advantage. The CEO of Derek O’Brien & Associates, Derek O’Brien lives in Kolkata with his family.